Unveiling the “Velvet Brown” colorway in a commercial featuring La Flame and Dennis Rodman.
Travis Scott has officially unveiled his latest Air Jordan 1 Low OG. Showcasing a “Velvet Brown/Dark Mocha” colorway, the highly anticipated release was revealed in a new commercial featuring the rapper alongside Dennis Rodman.
The video takes us on a journey through “The Factory,” guiding a rollercoaster car through a headquarters reminiscent of Charlie and The Chocolate Factory.
“Hold on, we’ve been making the sickest shoes for years,” Rodman tells the front-seat passenger, who embarks on this adventure after finding a golden ticket attached to the bottom of his new AJ1s.
“You see that machine? Invented by Travis himself. It’s one-of-a-kind. Before your shoes went through it, they were pure chocolate. I bet you’ve never seen a shoe this sweet.”
With a massive cactus at the center, Rodman explains to the rider how they harvest chocolate from the factory’s on-site cacti before bumping into La Flame himself. Stationed at his desk, Scott turns around, greets the rider, and says, “Welcome to The Factory.”
While the sneakers are set to drop today, they are not yet available on the Cactus Jack website, which still lists them as “SOON.” In the meantime, check out the commercial above, take a closer look at the sneakers here, and stay tuned to Hypebeast for further updates on the release.
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